Pick a destination worth recommending
A link campaign needs somewhere useful to send readers. Choose a page with a clear product explanation, original resource, or practical answer. If it leaves basic questions unanswered, improve that page first.
We would rather build a small list we can explain than export hundreds of domains and invent reasons to contact them later.
Use the opportunities closest to you
Start with partners who already know your work, articles that mention your brand without a link, and relevant comparisons covering similar products. These are quick to investigate because there is an identifiable relationship or editorial fit.
"Fast" usually means faster research, not guaranteed publication. A writer may need product access, an editorial review, or time for a scheduled update. Broken references and outdated product details can create a timely reason to write, but only if your suggestion fixes the problem.
Run a manageable weekly workflow
- Keep a sheet with the article, contact, reason for fit, destination page, and last action.
- Read the article before writing the message.
- Make one clear request and provide the information needed to assess it.
- Follow up only when you can add context. Stop after a refusal or opt-out.
- Check that any resulting coverage describes your product accurately.
For example, a photo-sharing app might approach a guide to collecting event photos. Its pitch should explain the guest upload workflow, not the app's entire roadmap.
Decide what to automate
Keep relevance decisions close to the business. Software can help organize research, draft messages, and remember follow-ups. It should not replace knowing why a particular site would want your suggestion.
Budget your own time as well as subscription costs. If research consumes the hours you need for customers, automate that repeated work before outsourcing the whole strategy.