Check the original coverage first
Read the published article. Confirm the product facts, destination, and surrounding context. If anything is inaccurate, request a factual correction before promoting it.
We would rather share a useful explanation than announce an authority score. Your audience needs a reason to open the article.
Share the part that helps someone
Write a short post explaining the customer problem the article addresses. Link to it and credit the author. If you quote the article, use a short, accurate excerpt and respect its usage terms.
You can also include the coverage in a relevant sales conversation or onboarding resource. Match the article to the recipient's question rather than sending it to everyone in your contacts.
Make a new contribution, not a duplicate
An article may reveal a question you can answer more thoroughly on your own website. Publish the original example or explanation you can substantiate, then cite the coverage where relevant. Do not copy the writer's work into a second page.
For an illustrative example, a scheduling comparison might mention your cancellation feature. Your own follow-up resource could explain how to configure that feature and the tradeoffs in different booking policies.
Respect the relationship
Thank the writer without immediately asking for five additional favors. If you have a genuinely useful update later, send it in context. Long-term relationships need more substance than a sequence of link requests.
One placement may create further discovery, or it may remain a single useful reference. Record what you observe rather than promising a fixed multiplier of mentions, links, or sales.